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Still Turning Up the Heat

zone™ and Richard Childress Racing are keeping things spicy on and off the track. With Kyle Busch behind the wheel and fans fueling the fire, every lap delivers bold energy and unstoppable flavor.

2026 Track Appearances

  • Winston Salem February 1
  • Daytona February 12 & 15
  • Phoenix March 8
  • Kansas April 19
  • Texas May 3
  • Watkins Glen May 10
  • Pocono June 14
  • Sonoma June 28
  • Chicago July 5
  • New Hampshire August 23
  • Talladega October 25
© RCR Enterprises, LLC
Pit Crew changing a tire on the Zone car Pit Crew changing a tire on the Zone car
© RCR Enterprises, LLC
Tin of Zone Pouches Tin of Zone Pouches
Kyle Busch in an interview Kyle Busch in an interview
© Kyle Busch Group, LLC.
Kyle Busch with a microphone

“Being in the zone during the final laps of a race is super important.”

KYLE BUSCH No. 8

© Kyle Busch Group, LLC

Kyle Busch speaking in front of a crowd at a a Zone kiosk Kyle Busch speaking in front of a crowd at a a Zone kiosk
© Kyle Busch Group, LLC
Zone Racecar on the track Zone Racecar on the track
© RCR Enterprises, LLC
© RCR Enterprises, LLC
Zone Race Manager with headphones on Zone Race Manager with headphones on